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ninefoot3

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Easier way to OPT OUT of Dell selling my private information

Advertising and Marketing submitted by ninefoot3 10/17/07 **IN PROGRESS**

I rec'd a brochure yesterday saying Dell and DFS were going to share my private info with other 3rd party companies for marketing purposes. Well, it said that in about 5,000 words or so. At the end is a box stating that I may opt-out of this by calling the number listed or writing a letter (including certain info) and send it to the listed address.

I chose to use the phone method. After being shoved around to a few people, I finally got someone who could help me 'opt-out'. This involved 'opening a case' as if I had a technical issue with my account.

My IdeaStorm suggestion, hey Dell, make it easier for us to OPT-OUT of your attempts to make money off of my personal information. What's the matter? Didn't make enough money off of my patronage to Dell products and the interest rates charged? Getting an extra $1 for my name, address and age information going to help Michael Dell get a new boat? C'mon!

While I'm disturbed that Dell wanted to sell me out, I'm more disturbed that Dell made it difficult for us to opt-out. A simple URL would have been nice. I know, that would make more people opt-out and Dell would have less names to sell. It's like a mail-in-rebate or the lack of a cancel button in the account information at freecreditreport.com, you HAVE to call, and since that's a pain in the neck, most people will sloth themselves into something they don't really want. 42 Comments »