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Build a Foam Character Contest!

Dell Web Site, Environment, Sales Strategies submitted by claudiaj Apr 29

The old saying that kids like the box and packaging better than the actual gift still holds true.

Our new Dell computer came with the usual foam packaging, which makes a great Foam Guy! My suggestion is to have Dell host an online contest where Dell customers use the foam packaging from their new Dell computer to build an interesting character, like we did (see below), and upload a picture to post to a website. Then invite the public to view the website and vote for their favorite, where winner(s) would get some small prize like accessories for their new computer.
The website would bring in new possible customers, you could have advertising, and even some messages about "green>" and recycling of this packaging that was used (Green being very popular right now....)

Here is a picture of our Foam Guy!

Foam Guy and Claudia 5 Comments »



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