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I think there should be a line of 'signature' Dell models sponsored by influential people in various industries.  This would make a customer's Dell purchase about insiration and aspiration rather than exhaustive research.

The computers would be pre-built and configured to specifics set by the sponsors, but could still be customizable from there. Those interested in movies and filmmaking might pick the 'Wes Anderson Model' which would be set up to Wes Anderson's specs and design esthetics, and be ideal for viewing and making movies. Sponsors of these models could be musicians, prominent technologists or entertainment figures, depending on the market. People who want a computer to work on music might get a musician sponsored one, same for developers, gamers, students, or social media buffs.

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