Organize the sales pages by need, not product line

February 4, 2007

Posted By:  sernovitz

537 Votes

Status: Implemented

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The Dell shopping experience is all about Dell -- not the user. Currently, you have to walk through each product line, narrow by model, etc.

This isn't very useful to my mom, or anyone new to Dell. Even the latitude/inspiron choice is never explained.

Start with features -- walk the user through the choices until they get the perfect PC.

What size do you want? What are you going to do with it? Etc.

DELL/ Status Update

Check out our new Assistance Seeker to shop by what you need, not by price!


537 Votes | 33 Comments | Report Abuse

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  • Apr 23, 2008     Comment Link

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    Posted By: jervis961

    Its a step in the right direction but still needs work. If I look at laptops and choose "on the go" it takes away the advanced multimedia option. If I choose advanced multimedia it only allows me to see 17" laptops.
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  • Apr 23, 2008     Comment Link

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    Posted By: kara_k

    Changed status to **IMPLEMENTED**. Check out the update to this Idea in Action.
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  • Mar 10, 2008     Comment Link

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    Posted By: kara_k

    Changed status to **IN PROGRESS**.
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  • Mar 4, 2008     Comment Link

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    Posted By: richard_m2

    We've recently launched a beta of phase one of this idea. The beta is set at 50/50, so if you're part of the group that gets the new offering, you will see a choice for laptop or desktop selector. This will allow you to select from a handful of options before you are shown the systems that match your needs. There's also a more robust path. It's something we call Assisted Navigation 2.0. Before you select a brand, you can select things like processor, weight, screen size, video card and with each selection, the page will update with the systems that match your selection. We're anticipating getting the beta results within the next two weeks. Barring the need for any tweaking, it should roll out sitewide shortly afterwards.
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  • Dec 7, 2007     Comment Link

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    Posted By: jervis961

    Great news richard_m. Thanks for the update.
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  • Dec 7, 2007     Comment Link

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    Posted By: richard_m2

    There are some great ideas here. We will be launching a phase one version of something similar in January. We've been wanting to offer this for awhile, but needed to connect the form results to the configuration build. We've now solved for that so when we launch this functionality, filling out the form will be creating the configuration.


    Look for this on the business site in early January and in Home and Home Office towards the end and let us know what you think.
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  • Dec 4, 2007     Comment Link

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    Posted By: jervis961

    Tick tock
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  • Jul 24, 2007     Comment Link

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    Posted By: winner

    good Idea!!!
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  • Jul 18, 2007     Comment Link

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    Posted By: orbhot

    Fdenger, a free printer in itself is a scam. Inkjet manufacturers are always giving away printers with computers because they know that if they can get you locked into their brand, they stand to make heaps of money off of you with their over priced ink cartridges.
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  • May 4, 2007     Comment Link

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    Posted By: dell_admin1

    Changed status to **COMING SOON**.

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