Merge Alienware & Dell
Now that Dell has acquired Alienware, I think the two companies should merge and let Alienware take over Dell's gaming division. Drop or keep the XPS line, but let the gaming line be called Dell Alienware. This would allow Dell to mass market some of Alienware's exclusive home theatre products and take advantage of the slick design and appeal.
Alienware already has a slick design, latest technology, high quality. With Dell's mass production and able to lower the price, Dell could quickly gain more consumer base to help drive their gaming line.
You can now purchase Alienware products on Dell's website
Alienware instead(or WITH) XPS