At the extreme of the deposit equaling the price, yeah, it's similar to buying it first with a 30-day no-questions-asked return policy.
But as pointed out, the deposit doesn't have to be 100% - just enough to get people to return them. Heck, it could be a $1 deposit by credit card and Dell could try to write in clauses where they get to charge the rest to the card if not returned.
winoffice:
The safest would be to require a deposit == the cost of the computer.
This deposit idea's nice because it's adjustable to balance between risk-to-dell and annoyance-to-the-customer.
A good idea, but customers may steal the computer (they may like it, not return it, and not pay for it) or may damage it. So how can Dell prevent this? Trials are already offered in Dell Direct Stores, though (you go to the computers, try them out a bit, and then make a decision on what you purchase).
Dell's competitors have Try Before you Buy programs for some of their products.
http://www.sun.com/tryandbuy/
I don't think there's enough margin in the low end to do it free; though. On high end systems, yes, that makes sense.
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Aug 18, 2007 Comment Link
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Posted By: winoffice
Even one cent will do. Actually, Dell does not have to charge anything, as long as it has the person's credit card number.Jul 20, 2007 Comment Link
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Posted By: jorge
For a moment there I thought all negative voted ideas were Under Consideration, guess this one didn't make the average.Jul 20, 2007 Comment Link
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Posted By: badblood
ye who have little faith in thine own productsJul 20, 2007 Comment Link
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Posted By: dell_admin10
Changed status to **NOT LIKELY**.Jun 11, 2007 Comment Link
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Posted By: jorge
Oh yea, they'll accept $1 deposit, get your penny collection ready to create the first $1 per node cluster!Jun 11, 2007 Comment Link
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Posted By: jmxz
At the extreme of the deposit equaling the price, yeah, it's similar to buying it first with a 30-day no-questions-asked return policy. But as pointed out, the deposit doesn't have to be 100% - just enough to get people to return them. Heck, it could be a $1 deposit by credit card and Dell could try to write in clauses where they get to charge the rest to the card if not returned.Jun 11, 2007 Comment Link
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Posted By: jorge
i.e buy it first.Jun 11, 2007 Comment Link
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Posted By: jmxz
winoffice: The safest would be to require a deposit == the cost of the computer. This deposit idea's nice because it's adjustable to balance between risk-to-dell and annoyance-to-the-customer.Jun 11, 2007 Comment Link
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Posted By: winoffice
A good idea, but customers may steal the computer (they may like it, not return it, and not pay for it) or may damage it. So how can Dell prevent this? Trials are already offered in Dell Direct Stores, though (you go to the computers, try them out a bit, and then make a decision on what you purchase).Jun 11, 2007 Comment Link
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Posted By: jmxz
Dell's competitors have Try Before you Buy programs for some of their products. http://www.sun.com/tryandbuy/ I don't think there's enough margin in the low end to do it free; though. On high end systems, yes, that makes sense.1 2 Next