Resellers

July 16, 2007

Posted By:  colinharris

13 Votes

Status: Implemented

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I would like to see proper recognition of value added resellers. At present, we are treated like corporate customers and get allocated an account manager who knows that we are buying on behalf of our customers. We have no idea what our margin will be on any purchase or if there will be any margin. Often, customers phone in and get as good, if not better deals than we get. There are a lot of VARs buying from Dell, mainly because we like the reliability of the products. Please setup a VAR channel with a structured commission system.

DELL/ Status Update

Please see amie_p's comment

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  • Mar 26, 2009     Comment Link

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    Posted By: amie_p

    Colinharris,

    Since you originally posted your idea, we have implemented a global PartnerDirect program that offers both Deal Registration and channel neutral sales compensation. Please visit the PartnerDirect portal for more information, http://www.dell.com/html/global/topics/partnerdirect/index.html
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  • Jul 17, 2007     Comment Link

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    Posted By: mdkendall

    The whole point of Dell's model is the avoidance of parasitic middlemen. I don't want to see commissions paid to resellers because that money could be better used to lower the prices of product sold direct. If VARs are truly adding value then their customers will not mind paying extra. But if no value is being added then I don't see why the rest of us should subsidise a discount for the VAR.

    On the other hand, I have no objection to volume based discount. Buy 100 machines, get a discount. But this sort of promotion should depend entirely on what you buy, not who you are.
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  • Jul 16, 2007     Comment Link

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    Posted By: gerlis

    What would be good is a standard discount against, say, the web prices. In this way we can create a spec on the web, as I do now, then we will know what our margin will be before we even approach our account manager.

    Perhaps different scales depending on the type of machine? For example, I would expect there to be bigger discounts on servers compared to Dimension PCs.