Implement promoted ideas
Dell needs to get involved and comment on ideas put forth on this site, and then implement them in their systems.
For example, I want to purchase a XPS 15 except for the i5 CPU, the GPU options are pure garbage. An nVidia GT420 is weak and can barely play SC2 at medium settings when the onscreen activity gets ramped up. That is not a sign of a gaming/entertainment laptop. Being able to play Sims or a game released 3 years ago doesn't make it a gaming laptop.
People have posted that XPS laptop line needs better configuration options, specifically better GPUs in the XPS15 model not limited to the i7 processor. Plus, the idea has been promoted quite a bit, but yet to see a response from Dell about addressing this niche. Inspiron should be mainstream, not XPS. And please get rid of Alienware. They're ugly.