How do you spell computer?
My idea for marketing/a possible commercial, comes directly from something that happened at our office. A co-worker's kindergarten age daughter was at the office one afternoon and proud to show us her new spelling abilities. She spelled/copied several things around the office including our name tags, magazine titles, etc. She told one of my other co-workers that she knew how to spell 'computer'. Knowing that this was really beyond her ability my co-worker asked if she would like her to write it down for her to copy. She was adament that she could do it all by herself. She sat down at one of our work stations and began to write with a lot of concentration. When she was finished we gathered some of our staff to see what the result was. Low and behold, what was neatly spelled in her BEST hand-writing? 'DELL'. She had copied it from the computers at our workstations!