Phones: Differentiate ... not just a "me too" product offering

January 20, 2012

Posted By:  robgtx

2 Votes

Status: Archived

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These days it seems that everyone is offering only "me too" solutions.

Android Phones: What is really all that different between Dell, Samsung, HTC and Moto devices? Other than price, not all that much.

Windows 7 Phones: Again, between Dell, HTC, Nokia, Samsung, other than price, not all that much is different.

While the iPhone S is faster than it's predecesors, it is really Siri that makes the product unique.

So what can Dell do?

  • How about a high-end "Alienware" phone targeted at the mobile gamer?
  • For the less tech-savvy user that infrequently use smartphone features, how about an extremely small form-factor, lightweight Android or Windows Phone 7 phone? Something easily fits in your pocket.
  • How about reviving the Adamo brand to offer a sexy ultrabook?

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  • Apr 2, 2012     Comment Link

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    Posted By: robgtx

    Making mobility more relevant to my business? As a consultant, I am already there. I travel quite a bit and am always looking for lighter and faster notebooks, not to mention longer batery life. Sometimes these things are at odd with each other, however with the new XPS 13, I think that you guys nailed it.

    That said, it looks like Dell is currently selling the XPS 13 ultrabook only through the consumer channel and not the SMB/LE/Pub channels. For example, if you search laptops < 5 lps, the only thing that shows up is the Latitude E6220 Laptop at 3.15 lbs that vs. the sexy new XPS 13 ultrabook at 2.99 lbs. available under Dell Home.
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  • Jan 26, 2012     Comment Link

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    Posted By: Sean_W

    You are definitely on to something there robgtx.  I have been saying for a while that their is not a lot of brand loyalty to device manufacturers outside of Apple.  People are much more concerned about the UI than they are about the OEM - not withstanding battery life, etc.  Obviously with its new campaign, which is pretty funny actually, Samsung is going right after that "fanboy" mentality of iPhone users.  But iPhones have great brand loyalty which almost outweighs some of the issues with the devices.

    But let's push past the devices themselves and talk a little more about business process and how mobile technology changes that.  We have seen some great comments on social media's impact.  But how do you see smartphones and tablets changing the way people work?  From filling out forms to looking up contacts or calendar - how is mobility making an impact on your company or job function. 

    Finally - what would it take to make mobility even more relevant to your business?