Divert old computers from the landfill
Dell is one of the largest computer retailers in the world. It stands to reason that a lot of Dell products end up in our municipal landfills. This has got to stop. I propose:
1. Dell institute a deposit surcharge on their products. The more environmentally unfriendly (i.e. batteries) the higher the deposit. At the end of the product's life cycle the item can be turned in to receive their deposit back. It would be transferable so new owners of old equipment can still qualify. This would encourage owners to return their unused devices rather than throwing it in the garbage. The money Dell earns on the interest from these deposits could be used to fund their environmental efforts.
2. Parts from old devices should be salvaged and recycled/reused. Such devices could be installed with Linux and open source software to be donated to charities or other countries.
3. Dell should use their influence and put an end to 'electron guzzlers', in particular the ridiculous amounts of power new generation of video cards are set to consume. Just as SUVs have received a bad rep, so too should such environmentally inefficient devices.
4. Evaluate their real estate and make a concerted effort to reducing, reusing, and recycling. Use trees and natural lighting for aesthetic and environmental reasons (see the Ferrari factory in Italy as a great example).
5. Become a paperless company where ever possible. For example, why send me a paper invoice when a PDF would suffice?
In our Reconnect program, Dell partners with several Goodwill locations to provide responsible recycling or reuse of computer equipment. We hope to continually expand the program. Here are details from our latest partnership. You can also find more on our commitment to the environment at this link.