Organize the sales pages by need, not product line
The Dell shopping experience is all about Dell -- not the user. Currently, you have to walk through each product line, narrow by model, etc.
This isn't very useful to my mom, or anyone new to Dell. Even the latitude/inspiron choice is never explained.
Start with features -- walk the user through the choices until they get the perfect PC.
What size do you want? What are you going to do with it? Etc.
Check out our new Assistance Seeker to shop by what you need, not by price!