Dell needs a new tagline which will help to build the brand recall
I am doing my Phd in Marketing at Indian Institute of Management, Ahmedabad.
I was working on my summer project when this idea struck me.
I have been using Dell laptops since 4 years. But its popularity is only among the
well educated and tech savy consumers. Dell needs to cater to the huge chunk of the
untapped segment in India and the rest of the South East Asia.
Dell certainly needs a strong ad campaign to do so. Being a fan of Dell i want Dell to
be the leader in laptops and other gadgets.
I thought of this tagline.... "Just DELL with it".
See if it consistent with the brand image and goes well with the current campaign.
I will be glad to hear from you and even happier if I suddenly see this tagline on the tevevision..