Dell Tech Wiki -- community-based support
There's a great deal of knowledge and expertise lurking in all Dell users. As a group, perhaps more knowledge than anyone would expect from tips-n-tricks on how-to use specific software to configuration tweaks and gadgets that get the most out of your hardware/software.
Tapping into this broad-ranged knowledge could provide Dell customers the extra needed information to get softwareX working or hardwareY usable. Of course this will require moderation but why not move the Dell Support Forums into a wiki-bassed social network? Allow people to rank contributors even a la eBay. (ok, just a passing thought).
Leverage the community as part of your business model, allowing for community members to take active roles in segments. I'm not strictly advocating the open source community as a model (not exactly) but there are lessons-learned in that space which can be applied to hardware businesses (like Dell).
Oh yeah, Dell should also participate with MORE software vendors than just the ones they have business deals with. It's not about making $$ just from the licensing but all about giving the customer everything they need in their PC/Laptop. It's about developing brand loyalty beyond just 'my last PC was Dell and it wasn't too bad'.
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