DELL and ALIENWARE awareness and improved products

April 15, 2012

3 Votes

Status: Archived

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I really like the quality and service DELL provides, and I want more people to get to know the brand. There are also several areas where DELL can improve their products in order to up the quality even more and lower the prices.


BETTER AND CHEAPER COOLING - the best of both worlds
"In electronics heat is often the enemy, but research at North Carolina State University may have resulted in a way to keep things cool in a less-expensive manner than is currently possible. Dr. Jag Kasichainula achieved the feat by using graphene. Comprised of honeycombed carbon atoms, graphene is being utilized for a number of different breakthroughs and experiments; in this case it is combined with copper to create a composite heat spreader. The spreader then connects to the electronic device in question with a indium-graphene film. The higher thermal conductivity of both materials allows the composite spreader to draw heat away approximately 25 percent faster than commonly-used copper versions. Copper is also notoriously expensive, so reducing the amount required should also result in a solution that costs less than those currently implemented. Dr. Kasichainula's paper on the composite, published in Metallurgical and Materials Transactions B, also details the manufacturing process needed to create the material, so we'll be keeping a close eye on whether the process will be coming to market anytime soon'.

Source 

This would shave off some of the production cost and hopefully some of the retail prices. In addition, it would result in better cooling. Being first with this implemented in DELL and ALIENWARE products would give free PR.
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DELL AND ALIENWARE AWARENESS
When I talk with people about PCs, they often mentione DELL when it comes to products related to business. Few mention DELL PCs for regular consumers. Gamers I talk to know very little about ALIENWARE and often refer to rumours instead of facts. In order to create a mass awareness of DELL's consumer products, I would suggest you start marketing heavier in Europe. I rarely see ads for DELL or ALIENWARE in Norway or other European countries I've been to. Coca-Cola is the biggest brand in the world, so it would be wise to get in touch with them and have ads on their bottles. Showing off the latest DELL XPS and ALIENWARE products and have a facebook tie-in where you get extra points for referring friends etc would be a smart move. Don't underestimate the value of facebook :) The entrants would not be forced to use facebook, but the persons who refer friends via the social media would get an added percentage chance in the contest.

Contest examples:
1) Show your ALIENWARE dedication with art - with a voting system for the best art, chosen by people via facebook
2) Random generated tickets for a lottery with added percentage chance to the ones wo refer friends to the competition
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PARTNERS FOR XPS AND ALIENWARE
To lower the cost of DELL and ALIENWARE PCs, you could have partners who are allowed to add content for a cost, but in a way that doesn't make the PC feel filled to the brim with programs you won't use.

The XPS line:
- The partners are producers of professional tools for text editing, film editing, drawing and multimedia
- They are allowed to add demos of their products with an option to pay for the full version with an unique rebate deal for DELL PCs, pre-installed on the laptop
- There will be PDF booklets with commercials for some of the partners' products on the desktop with exclusive offers

ALIENWARE PCs
- The partners are producers of games and gaming peripherals
- They are allowed to add demos of their games and Steam and Origin are already installed on the PCs
- In the picture folder, there are one custom desktop background from each partner
- There will be PDF booklets with commercials for some of the partners' products on the desktop with exclusive offers
- The partners are allowed to add goodies such as keyrings and stickers
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FEWER ALTERNATIVES - A MORE FOCUSED APPROACH
Some of the appeal with DELL products is the choices you have, but these choices need to be relevant and consistent. It would be wise to narrow them down a bit and offer better quality items as standards.

Standards:
- Screens with a minimum of 2460x1440 resolution
- 8GB RAM as a minimum
- HDDs should not be below 500GB
- SSDs should not be below 256GB

If you have fewer and more consistent alternatives with the parts, you will reduce the money spent on parts. When it comes to the PC choices you have, you should have the same approach: fewer, but more relevant and consistent choices. There's no need for 20 different 15'' laptops when you could have 10 with higher quality. Two companies that come to mind when I think of a focused product approach are Apple and Razer. They are both quite successful.
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BETTER QUALITY SCREENS
intel has come up with an estimated overview of screen resolutions on forthcoming products:
- Handheld - 1280x800
- Tablet - 2560x1440
- Ultrabook 11'' - 2460x1440
- Ultrabook 13'' - 2800x1800
- 15'' + products - 3840x2160

Source


Many taks can be run with the represented resolutions already, even with a cheap GPU. Daily tasks such as browsing, watching films and editing pictures becomes a richer experience and the added work space will appeal to many. More demanding tasks, such as heavy video editing and gaming at 2460x1440 or higher will crave better GPUs, and with todays GPUs, only the high-end ones will be able to ensure a smooth experience. But, the user can just adjust the resolution for the more demanding taks, and enjoy the higher resolution for everything else. It would be unwise to got for a lower native resolution, just because some tasks can't utilize the higher resolution.

DELL should embrace this proposition, as the first PC producer to come with high resolution devices will get many customers on day one of the release of such products. Resolution is far more important post iPad revision three than ever before. Persistent companies who cling to the old resolution standards will lose customers, there's no doubt about it! Just look at acer.

3 Votes | 7 Comments | Report Abuse

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    Comments :
     
  • Apr 16, 2012     Comment Link

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    I don't smoke but I do enjoy a cup o' tea from time to time.  :)
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  • Apr 16, 2012     Comment Link

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    Thank you, kind Sir!
    A cup of tea? Perhaps a cigar?
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  • Apr 16, 2012     Comment Link

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    Tada!  :)
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  • Apr 16, 2012     Comment Link

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    Thanks! :)
    Could you please change the sentences:
    "- The package will have one booklet with commercials for some of the partners' products" 
    to
    "
    - There will be PDF booklets with commercials for some of the partners' products on the desktop with exclusive offers"

    I'm a perfectionist/ madman, so could you please do this too?:
    - move the line you added one line up so it matches the layout
    - add one more empty line between the separation line and the following text so the space between articles also matches the layout

    :3 Sorry for giving you more to do :3
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  • Apr 16, 2012     Comment Link

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    Done
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  • Apr 16, 2012     Comment Link

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    In order to be more environmental friendly, please change the part about partners. Drop the DVDs! The programs should be pre-installed instead, and the booklets should be PDFs on the desktop.
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  • Apr 15, 2012     Comment Link

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    - Please copy and add the seperation line after the last line in "FEWER ALTERNATIVES - A MORE FOCUSED APPROACH"so the text is easier to separate and read
    - Change "HDDS" to "HDDs"
    - Remove "pixels" in the sentence "- Screens with a minimum of 2460x1440 pixels resolution" under standards

    Thanks! :)