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Dell list computer configuration options in an ordered list not random!
When configuring a computer a list of options for lets say the processor should be in order based on speed or price, here's an example from the Dell Precision M65:
O Intel® Core™ 2 Duo processor T5600 (1.83GHz/667MHz) Dual Core [add $37.35]
O Intel® Core™ 2 Duo processor T7600 (2.33GHz/667MHz) Dual Core [add $398.40]
O Intel® Core™ 2 Duo processor T7400 (2.16GHz/667MHz) Dual Core [add $207.50]
O Intel® Core™ 2 Duo processor T7200 (2.00GHz/667MHz) Dual Core [add $103.75]
* Intel® Core™ 2 Duo processor T5500 (1.66GHz/667Mhz) [Included in Price]
Whats up with this list? Totally confusing or leads to confusion, for the average Joe, yet again today I had to explain that Dell just lists things randomly not in some optimal way.
The list should read like this (or in reverse but in order):
* Intel® Core™ 2 Duo processor T5500 (1.66GHz/667Mhz) [Included in Price]
O Intel® Core™ 2 Duo processor T5600 (1.83GHz/667MHz) Dual Core [add $37.35]
O Intel® Core™ 2 Duo processor T7200 (2.00GHz/667MHz) Dual Core [add $103.75]
O Intel® Core™ 2 Duo processor T7400 (2.16GHz/667MHz) Dual Core [add $207.50]
O Intel® Core™ 2 Duo processor T7600 (2.33GHz/667MHz) Dual Core [add $398.40]
Make it so and quite confusing your customers!
Status Update: Please see bill_b's comment for further information. Thanks for posting.
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Aug 10, 2011 Comment Link
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Posted By: bill_b
We have implemented this idea. Apologies for the late response, and thanks for your idea submission.Feb 24, 2008 Comment Link
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Posted By: creativeguy
Also have a specification chart with the processors so you can determine the performance difference. The processors change so much it is difficult to keep track. WHY SHOULD WE SPEND MORE?Feb 13, 2008 Comment Link
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Posted By: jorge
Yea, whats to review? Don't trick the customer...Feb 13, 2008 Comment Link
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Posted By: cosh
Stop pretending to review it! :'(Jan 30, 2008 Comment Link
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Posted By: jorge
Reviewing the loss of revenue in getting people who click expecting a linear list to click the wrong option.Dec 20, 2007 Comment Link
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Posted By: cosh
Yeah what do you have to review? Just do what the idea says and put them in order instead of randomly.Oct 12, 2007 Comment Link
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Posted By: jorge
Whats to review!?! Oh yea, you want to favor what you want to get rid of and don't want the customer to actually select whats best for them without making mistakes and then sending the system back costing the customer in shipping and wasted time without the computer, then Dell has to sell it in the refurbished site or worse throw it awayI guess Dell figures thats a better solution?Oct 12, 2007 Comment Link
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Posted By: dell_admin10
Changed status to **UNDER REVIEW**.Aug 24, 2007 Comment Link
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Posted By: tommy_l
*Under Review* Thanks for your feedback.Jun 26, 2007 Comment Link
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Posted By: bennish
yes, fully agreed. gunnywalker, you're right but lindahewitt, you have a good point - tricks don't work. the customers aren't stupid enough.1 2 Next