ONE SHOPPING CART PLEASE (dell.com)

February 16, 2007

Posted By:  ootleman

743 Votes

Status: Partially Implemented

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Why split it up into 4 different shopping carts (home, small business, etc)? I still don't know how it works. 1/2 my products go into one cart, 1/2 my orders go into the other, possibly depending on where I was browsing from.

And, then, seems like the shopping carts expire after a few hours. After all that time spent configuring, why not keep it around longer.

Matter of fact, why not split the site up at all? If I click on desktops - show me all desktops. Do I, as a small company, need differ computers then a medium business? Please show me everything and let me figure out what works best.


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Status Update: Recently Dell.com was simplified into segments for Home and Work.  While it did not result in a single shopping cart it has decreased the number to two.  Thank you for posting.  - Cy_J 

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  • Mar 5, 2007     Comment Link

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    Posted By: hoyenko

    the other thing is coupons / order tracking. I remember that I needed to have my order number, customer number and some other data just to track my order.
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  • Mar 4, 2007     Comment Link

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    Posted By: junyang18

    well, it's been quiet on this topic. Let me throw some "what-ifs" to see if we can jumpstart more discussions. What if: 1. we create a separate sub-forum to have a deep-dive discussion on "one Dell, one shopping cart", or "next generation online shopping experience"? 2. We're going to pilot our next-generation shopping cart application shortly, what if we give you guys a sneak "preview"? We're excited to have such a great opportunity to have such a close dicussion with you, our real customers and we really like this kind of inteaction to continue to move on...
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  • Feb 23, 2007     Comment Link

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    Posted By: raptorman

    I totally agree, the shopping cart set up sucks. I would come back to the web site and it would say I had nothing saved. It took me a while to finnaly understand there was more than one cart. It just goes to show again how un-intuitive the flow of the Dell web site is!!
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  • Feb 22, 2007     Comment Link

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    Posted By: incase

    Actually, I never really understood why Dell used different segments and doesn't simply offer all products to anyone. If I want business discounts, I have to call anyway (though I know there are business sites where a fixed discount class is stored in your profile and automatically applied (a discount class gives different discounts on different (classes of) products, catering for the different margins on peripherals, software and systems). But I don't need such a thing. Regarding shopping baskets, it would be nice to send a shopping basket to an email address to share your idea of a system configuration (or idea of what needs to be bought) with others. Or as a means to define what needs to be bought on one day and actually buying it later (or buying it again later).
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  • Feb 18, 2007     Comment Link

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    Posted By: junyang18

    What do you think of adding the following features to the online shopping/purchasing experience: 1. Everything you've configured and/or added to cart is automatically saved and next time you come back to Dell they're readily available to you. 2. Moving away from segmentation requires a lot of work. As a first step, how about the idea that we allow you to add any product offered by Dell to shopping cart and when you checkout, we ask you whether you buy for your home or your business. We offer different financing options between home and business users. Thanks for your great idea. We're commited to build world class eCommerce site and we're eager to get your feedback soon.