My idea would be to make it possible to by the Alienware Apparel also in Europe. Of course you can buy it in the US by a third party merchant and let it be shipped to Europe and pay the taxes and duties, but this doubles the price at least. Alienware is a brand you cannot buy in Europe in a local store. You have to decide it by yourself and order it online. So the client is aware what he is buying and (especially with Alienware) is not looking so much for the price. Merchandising to the products can be bought from other brands in Europe, like ASUS with its ROG line or Acer with the Predator series. It would be maybe also an opportunity to let the customer feel more connected to the brand with the option to purchase such merchandising.
Hello,I suggest Dell developers release OC control application to the previous generation of the Alienware gaming laptops with HK proccessors.And an Alienware sound control instead of the outdated Sound Blaster app.And Happy gaming for Alienware users,