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Ad Campaign: Families Switching to Ubuntu

520 points posted to Advertising and Marketing, Linux by limulus 09/04/07

There are currently ideas under review, such as "make ubuntu shine" which relate to advertising Dell's Ubuntu systems. If Dell decides to do some ads, here's an idea for an ad campaign:

"Switching to Ubuntu"



Find one or more real families that are interested in a Dell Ubuntu system, but previously only had Windows experience (and don't actually need any special Wine-incompatible apps) and follow them for a while to get good sound-bytes and string those together into a commercial. Some themes that should become obvious:

* before-and-after comparisons of their Windows boxes with their shiny new Ubuntu systems

* the joy of exploring and discovery in the land of free software. 'Wait... all these thousands of programs available in Ubuntu are really FREE?' :)

* "It just works" Sally on GAIM/Pidgin, Johnny using Firefox, Dad using OpenOffice.org to do a spreadsheet, Mom downloading pics from a digital camera, Grandma playing Sudoku, etc. Something for everyone. No one has to fight their computer to get it to do what they want. No dreaded command line.

* Would you go back to Windows? (I think we can see the answer to this by now ;)

If Dell hurries, they can have these ads for the Christmas season!

[see also my other ad campaign ideas: What can you do with Ubuntu? and Meet Mark Shuttleworth ]

benjesuit
09/04/07		 A good idea that just ain't gonna happen.
limulus
09/04/07		 benjesuit: Just to clarify, when you said "that just ain't gonna happen", did you mean my "Switching to Ubuntu" ad or Dell running Ubuntu ads at all?
benjesuit
09/04/07		 Dell running the ad campaign. Otherwise, I think your idea is great. It would send the proper message about Ubuntu. Especially considering how the average user utilizes their computer.
limulus
09/04/07		 benjesuit: That the "make ubuntu shine" idea had its status changed to "UNDER REVIEW" gave me a little hope and got me to post the three ad campaign ideas. I really hope Dell does actually promote these systems in a meaningful way and isn't just using Ubuntu as leverage against Microsoft for OEM license negotiations...
phubert
10/24/07		 Good idea worth voting up, though!!!
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