Get a Mascot - Dell IdeaStorm

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170

Get a Mascot

170 points posted to Advertising and Marketing by badblood 04/11/07

Many popular consumer electronics companies have mascots that their customers can remember and identify with. Microsoft has the paperclip and the 'blue screen', Apple has the Apple, Sun has well the Sun, the USA has the Bald Eagle, there's those cavemen and the gecko from some insurance company, and so on.

Part of Dell's problem is it doesn't evoke any image, except computers. There is nothing fluffy for us to identify with, to sing songs with children, to encourage us to spend. Originally mascots were to bring luck, now they bring IDENTITY. Dell needs a Mascot

jervis961 04/11/07
badblood 04/11/07	Oh My, what is it?
jervis961 04/11/07	It's a furry globe mascot I found on some 3d website. It would be better than Microsoft's Bob or that paperclip thing.
reg 04/11/07	My Vote: Condylura cristata - the Star Nose Mole.
reg 04/11/07	Hundreds of these creatures have infested Your Bed. They only come out in the dark. Sweet dreams!
snaxib 04/11/07	Oh Man. Star nosed mole. But definately, Dell needs a Mascot. One thats better than a price of fruit and a "Hip" trendy young teenager/twenty-ager. So it shouldnt be too hard ;-) . But do not bring back the "Dude, Your getting a Dell!" guy.
reg 04/12/07	Listen very closely to the Martey the Mole: Dude, your getting a Dell! OR I'LL CLAW YOUR EYES OUT!
jervis961 04/12/07
reg 04/12/07	I hear Don Imus is looking for a new job, how about DELL?
reg 04/12/07	But Really, moles are So Cute!
jervis961 04/12/07	I think reg should be the mascot.
reg 04/12/07	DELL'S NEW MASCOT: ED209!! Dude, Buy a Dell, Now. YOU HAVE 30 SECONDS TO COMPLY!
badblood 04/12/07	I laughed when I saw that pic of you and your yellow dog.
reg 04/12/07	- *I am dressed up as Pekachu* - jervis961 is holding the chain leash...**
badblood 04/12/07
badblood 04/12/07	Perhaps a celebrity ambassador? Mascot? It's hard to tell the difference sometimes...
reg 04/13/07	It should read 'You will never be as reg as him' - and yes - I still have a pair of gray/white acid wash jeans! I hear from an agent, this guy may be available as Dell's new spokesperson:
badblood 04/13/07	Or the next CEO?
premcv 04/13/07	Or both! My comment still stands. have the entire Senior team fired. Hire the entire cast and crew of Seinfeld or Xena or Beastmaster or any of the great serials to lead
reg 04/13/07	Or Go for the Urban Consumer, Flava-Flav would make a good Dell spokesperson:
reg 04/13/07	OR, What about a Successful Hollywood Movie Star, Like Jim Carry?
badblood 04/13/07	LOL
badblood 04/13/07
premcv 04/13/07	Jim Carry is good! Will be the best!
reg 04/13/07	D E L L
premcv 04/13/07	:) Hehehehe! Stop already! Stomach muscles cramping!
reg 04/13/07	"Buy Dell, or the Baby Panda Gets it!"
premcv 04/13/07	Now that's really hurting! My muscles that is!!!! :D
reg 04/13/07	grumble, grumble That Oughta fix 'em, dirt worshiping tree huggers!
premcv 04/13/07	HEHEHE!!! ROTFLMAO!!
badblood 04/13/07	And if I might add:
premcv 04/13/07	LOL! :D sniff sniff
reg 04/13/07	(ya, I 'borrowed' that concept) - it belongs originally to National Lampoon: National Lampoon cover, January 1973 issue (# 7).That may be before your time if you played Nintendo as a kid...
badblood 04/13/07	everything is borrowed
reg 04/13/07	"Eye, matey. And in the end, all must be a givin back. Back to the cold heartless sea! Ahrrr !"
jervis961 04/13/07	We need something more hip.
reg 04/13/07	Jervis961 - Rap Cat will work for the Urban Market, but Country Music Out Sells ALL OTHER types of music combined. Do you have a country music dog? He could sing about saving the family farm using a Dell computer!
jervis961 04/13/07	Sorry, I lost my dog, my wife left me and the crops died. But I did save a video of his singing.
jervis961 04/13/07	OH MY GOD!!! I FOUND THE MASCOT, its is available as a usb drive. It will most likely get removed but its too good to pass up.
mrlinux11 04/13/07	Gateway has Cow colors, they use to show Cows in a pasture when they first started out.
reg 04/14/07	Play your country music backwards: The wife comes back, you get your farm back, the crops are successful, and the dog comes back to life too.
jervis961 04/14/07
reg 04/15/07	Hello Kitty is earning more money now than Mickey Mouse. Makes sense, cats win over mice all the time!
premcv 04/16/07	I think mice should start using performance enhancing drugs and then, we'll get to see whether the cats win over them always...!
reg 04/16/07	Dear Cat, Mouse and Frog have left for vacation, swimming down at the islands. Glad your not here! Regards, mouse & frog.
premcv 04/16/07	:) hehehe.. good one!

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