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Giving Dell owners discount on new machines

160 points posted to Sales Strategies by allanjones 03/09/07

Every few years, people replace their computer. Dell should make it advantageous for existing Dell owners to get another Dell.

For me, it would actually be irrational to buy another Dell. The Inspiron 3700 I bought had keyboard problems, as did those bought by hundred of other people (lots of correspondence in the Dell forums; no acknowledgement of a problem from Dell). It must have been a design fault. I might have been tempted to buy another Dell if my ownership of one machine had given me a discount on buying a later machine.

Far from getting a discount, I'm worse off. The machine had an expensive repair (ineffective) and several replacement keyboards. They all stopped working properly. So, no more Dells for me. If Dell had been frank, and said 'OK there's a problem, but we'll give you 30% off this later model,' I just might have bought another.

benjesuit
03/09/07		 You should have stopped at your first paragraph. Your next paragraph should have suggested something like simply submitting your unique service tag would be sufficient proof that you bought from Dell.

I'm looking to buy a new laptops in the 3Q of this year. I think your idea is excellent.

You tangential rant might alienate some happy Dell owners and retard the pormotion of an otherwise excellent idea.
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