PRODUCT (RED) - Dell IdeaStorm

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454

PRODUCT (RED)

454 points posted to Advertising and Marketing, Desktops and Laptops by smotchberry 02/17/07 **IMPLEMENTED**

Dell should join the product (red) initiative - launching the first (red) desktop or laptop could go a long way in giving Dell a better social reputation than the seemingly horrible (perhaps somewhar unwarranted) one it's products seem to project now.

Launching a special edition XPS notebook might be a great start - but I don't see why it couldn't be transfered down the line to it's other products, such as the television or montior range, so existing (and non) Dell customers could take the plunge without feeling left out.
Check out the Idea in Action to find out how Dell is partnering with (PRODUCT) RED.

mikebeer 02/19/07	Homepage of Product RED: http://www.joinred.com/
mikebeer 08/03/07	Merged Idea originally posted 02/19/07 Offer a PC/Lasptop for RED initiative You might offer a PC/Laptop for the RED initiative (AIDS help for South Africa), similar to RED-Apple-nano. As addition you can use crowdsourcing mechanism to let the community design the RED PC/Laptop (see http://www.mydreamapp.com)
mikebeer 08/03/07	Merged Comment originally posted 02/19/07 Homepage of Product RED: http://www.joinred.com/
jorge 08/03/07	Merged Comment originally posted 05/16/07 Why not just donate directly removing the middle man?
tolkan 08/03/07	Merged Idea originally posted 07/16/07 (PRODUCT) Red™ Range - Dell Help Fight HIV/AIDS In Africa Dell should provide what other companies are doing, (PRODUCT) Red™. (PRODUCT) Red™ works by a firms best selling product, is offered as (PRODUCT) Red™ Special Edition. The firm then donated a selected percentage of their revenue from the product as a contribution to the global fund to fight HIV/AIDS in Africa. How (PRODUCT) Red™ Works: Dell Should Promote this idea as if for instance £100 was donated on every purchase over £1000, which would mean for every 10 purchases over £1000, £1000 is donated to the Global Fund. And also it would be nice to have a (PRODUCT) Red™ Dell to accompany my (PRODUCT) Red™ Nano =] Thank You In Advanced -Tolkan-
gatorbay 08/03/07	Merged Comment originally posted 07/16/07 I really like this idea a lot! There are already a bunch of red models available, and they could be made into special editions for the aids support in africa. greta idea!
winoffice 08/03/07	Merged Comment originally posted 07/16/07 That is a nice idea, but it would be good only for Apple, not Dell. The reason? Dell will make profit only by manufacturing its own products. Dell will go down selling Apple's iPod nanos, with which you cannot listen to classical music.
mdkendall 08/03/07	Merged Comment originally posted 07/16/07 If you want to donate $10 to a particular charity, good for you, go ahead. But why is some convoluted scheme needed? Why not just donate directly? Either this increases the price of the special items by the donated amount so there is no difference. Or, if the price of the special items is the same as the regular price then this is effectively a levy on all items of that type; your donation is being subsidised by other customers who might wish to donate elsewhere, or not at all. That's not right. Computer purchases and charitable donations are unrelated and there is no need to entangle them.
winoffice 08/03/07	Merged Comment originally posted 07/17/07 Right you are. Besides, iPods are already unrelated to Dells.
gatorbay 08/03/07	Merged Comment originally posted 07/17/07 it doesnt have to only be ipods. the image is only an example of how the process works
tolkan 08/03/07	Merged Comment originally posted 07/18/07 Yeah i meant the iPod was the image I used to show how the system works!! I was referring to A RED DELL LAPTOP/DESKTOP! That would sell as product red! Sorry for any confusion!
winoffice 08/03/07	Merged Comment originally posted 07/20/07 tolkan: So you want red to be a mandatory color? No, better to keep the default black or silver.
gatorbay 08/03/07	Merged Comment originally posted 07/20/07 it would not be a mandatory color. theway the red program works is that the products are red symbolically. there are always the neutral colors available, as well as the new colors or the inspirons and 1330s (which already includes red)
smotchberry Jan 23	Yes! News is coming out that Dell, along with Microsoft no less have partnered with (RED) to announce a series of PRODUCT (RED) products at Davros this coming week. Visit http://www.joinred.com or http://www.direct2dell.com for more details! Can't wait to see the full extent of the partnership. Good on you Dell!
kara_k Jan 24	Changed status to IMPLEMENTED. Thanks again smotchberry! Check out the Idea in Action.
zanlok Jan 25	Repeating what I said here: http://ideastorm.com/article/show/76256/RED_Goes_Gaming_with_the_Dell_XPS_M1730< am pretty much feeling overexposed (ie: sick of) with all of this nonsense about Red, and its dumb parentheses. Personally, I could care no less about this cause. It would in NO way influence my purchase decision of a computer product if there are benefits to some random or trendy cause. Dell can't possibly cover all of the causes. If Michael Dell wants to donate to a cause, let him do so. Make it public or keep it private - whatever. If customers that happen to like Dell products want to donate to some charity, let them. Let's not confuse the issue here: Dell is in business to give us great products and take in a profit. It isn't their job to prop up AIDS awareness. This just has nothing to do with what I want in a gaming laptop. If I am spending nearly (or better than) $5,000 on a gaming laptop, I probably have other things on my mind. And, if I donate to Red, then it may be I choose to give them $1,000 outright. The pittance ($0.25?) Red ever actually gets from these things just isn't going to matter very much! P.S. Sure, this is overall a great cause. No one wants so many people dying. I personally do budget money to donate to charities from every paycheck.
winoffice Jan 25	I agree with zanlok above so DEMOTED and here is why: 1) Dumb parentheses are there for no reason. 2) It is not up to Dell to donate to Red or AIDS-related agencies or whatever. Being an AIDS-related agency, Red has nothing to do with Dell, an electronics and computer company. 3) I do not want to be forced to get red-colored products. 4) I already spend lots of money on computers, electronics etc. And considering that, I undoubtedly have other things on my mind than to donate to Red. 5) It may be a good cause, but it is irrelevant to computers, and it is not right for Dell to be involved in this (see my above points). 6) Why should I have to donate to an AIDS-related agency? Why not something else, perhaps a malaria-related agency, or better yet a general health agency? If I donate to a medical agency, then it will be to a general-health agency (like the World Health Organization), but not to an agency that does only one disease, disorder or branch of health etc. (like Red).
zanlok Jan 28	interesting link from mugunth
smotchberry Jan 30	@zanlok: Repeating what I said here: ideastorm.com/article/show/76256 I do see what you're trying to say here, and you have highlighted some of the key criticisms of the red initiative. I even agree with the fact that maybe too much Dell + (RED) could saturate both brands, and the benefits of the cause. For that reason, I wanted to make sure these last three red-oriented ideas were in fact the last red ideas I propose on IdeaStorm. However, I have to respectfully disagree with the fact that large companies, like Dell, can't make it their business to give back some of their profits to a cause like red. That said, I am not deluded by the fact that people might choose a red product so that they could feel like they have done their bit of charity and be done with it for the year. If that is indeed the mindset someone chooses to be in then, that's a real pity. But the truth to the matter is, no one is forcing anyone to buy into the whole red thing. You're given a choice. Much like anyone could, and should, under their own initiative, donate a portion of their income regularly to a charity, or, better yet, commit themselves physically to a non-profit cause in a continent like Africa, or elsewhere in the world that might need all the help they can get. I view red as but a step in the process, getting people who might not have otherwise done anything about a cause of any kind, to do something positive, which I can only hope, gets them thinking of doing a little bit more. I, for one, welcome the fact that the products I might buy could, in fact, stand for something a little bit more than pure consumerism, and might just contributing positively to the lives of someone else living with AIDS halfway across the world from me.
vipermachine Mar 24	The Global Fund should document a video showing Step 3 and Step 4 (based on the [RED] how it works pic) which shows the US$10 being used to buy medicine / food supplies to the people of Rwanda, Swaziland etc. and post the video documentary on YouTube. Personally, the video will make a huge impact to potential donaters as they can see a video which is a million times better than just seeing a picture or a statement 'we are donating this to AIDS charities'.