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Simplify configuration choices

80 points posted to Dell Web Site by jamesmoroni1 May 2

Configuring your new PC at Dell.com should be a pleasant experience, but it's needlessly complicated. Here's how it should work:

You click to start building a laptop, a slim desktop, or a full-size desktop.

Your next choice is processor. There should be a dozen choices here, and there should be a simple chart comparing performance bewteen the processors. I know that's not an exact science, but we should get at least a generalization.

Third choice is memory. This is really easy: 1 gig, 2 gigs, three gigs, or four gigs. Four choices, minimum pain.

Then you choose your video card, hard drive, monitor, and everything else.

When I'm shopping at Dell.com, it's frustrating to have so many different models with so many configuration options. I'm forced to decided between different models that have different memory and hard drive configuration options -- even if they're really the same box underneath the skin. I suspect this has arisen from an effort to confuse the costumer into spending more than is necessary -- that's no way to run a company.

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