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60

Catchy commercial tunes

60 points posted to Advertising and Marketing by stinkytofu 03/29/08

Dell should have more "catchy" & hip commercials like songs from the MacBook Air commercial (Yael Naim's Youtube listed below). Another comparison is the Mitsubishi Outlander commercial with the French "Je Ne Te Connais Pas" song (http://www.youtube.com/watch?v=KjNC0ZFr18s&feature=related) It was so catchy that I had to look it up by going to Mitsubishi's website. Imagine people coming to Dell's website just to catch all the COOL commercials?!?! How much visibility would that bring into Dell, huh??? Think about it, have a cool song that sticks in everyone's head and people will talk about it non-stop even if the product isn't to their liking (i.e. Mac Air book and the yael naim new soul clip http://www.youtube.com/watch?v=-YUxbDEPFiM) ...

A happy song is good stuff.

 
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