Get some Precision, Latitude models displayed in retail.

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Get some Precision, Latitude models displayed in retail.

180 points posted to Latitude products, Sales Strategies, Precision Workstations by jmxz Mar 28

Dell's brand image in most consumer's minds is typically that Dell is a low-end discount computer vendor with rather clunky designs - or, a smaller number of people think of Dell as also having a gamer angle with flashy-xtreme-geek Alienware and XPS lines. People get those impressions because those are the Dell models they typically see.

What fewer people seem to notice is that Dell makes some extremely nice serious computers in their Precision and Latitude lines - that have the sleekness, style, and quality to directly compete with the IBM(now Lenovo)'s and Apple's of the world in the high end.

Seems Dell could elevate their brand image considerably if some of the higher end Precisions and Latitudes were displayed in more places where people are introduced to Dells. Maybe not in WalMart; but certainly places like Staples and Best Buy I'd imagine the higher end Dells would make quite an impression. Once people could actually see and touch such models more easily, I imagine a number of business people especially would get those higher end models instead of vostros or inspirons. (I would have preferred a latitude to my inspiron, but you didn't have any with an OS I could use at the time of my last purchase.)

winoffice Mar 28	I disagree. I would rather have Vostros and more XPS PCs in retail stores first.
wallyhorse Mar 30	I would put both the Vostro and Latitude PCs in places like Staples myself, especially those with the newer processors.
truebeliever_jh May 7	support this idea.
winoffice May 7	If it said "Get some Vostro, Precision and more XPS models offered in retail stores", then I would have promoted.

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