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340 points posted to Education, Sales Strategies by dgillam Mar 15
I read a blog here somewhere in which the person made a great suggestion. Letting DELL owners get a $100 trade in value on their old machines to purchase new DELL machines. The blogger suggested the old machines be donated to overseas. I have a better idea. Resell the cleaned machines to American junior and senior high school students for $100. This will not only encourage DELL users to remain DELL users. It also encourages new customers as the students come to like DELL machines and tend to have brand loyalty. DELL could dedicate an entire online site to official used machines for students in much the same way Toyota has certified used previously owned vehicles. DELL could even offer affordable upgrade packages to go with the certified used machines.
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