Your feedback is needed on Dell's newest purchase program.

Duration: Oct 11, 2011 - Oct 18, 2011

Status: Archived

Dell wants to reward and provide greater value to our most valued consumers.

The analogy is Amazon Prime or Zappos VIP…which provide increased value to the most valued consumers.
 
The platform might be called:  Dell More
 
THE OFFERING:
  • More Protection - TOTAL PROTECTION for 1 year = Warranty includes premium hardware and software support, Accidental Damage, In home consultation when phone consultation does not yield result, McAfee Virus protection
  • More Value - ALWAYS ON 25% off list price
  • More Dell - ALWAYS ON 5% back on system purchase as Dell Gift Card
 
HERE IS WHERE YOUR FEEDBACK IS NEEDED:
What do you like about this offering?
What would you add to the offering?
What do you dislike about the offering?
Does the name Dell More make sense to you?
Regarding naming, rank names in order of preference:
  • Dell More
  • Dell Prime
  • Dell Select
  • Dell Advantage
  • Dell Elite
  • Dell Plus
  • Dell Blue
  • Dell Insider
Can you suggest other names? Where would your suggestion rank?